01 · Frame
We meet product and business owners to define the release hypothesis, eligible audience, intended behaviour and the decision the evidence must support.
Our analysis process
From release question to confident next move
A four-stage engagement that makes assumptions visible, protects interpretation quality and keeps stakeholders aligned.
02 · Establish
We review tracking, document a pre-release baseline and agree on outcome measures, guardrails, segments and known limitations.
03 · Analyse
After an appropriate observation window, we assess exposure, adoption, journey changes and downstream outcomes. We test alternative explanations before calling an effect.
04 · Decide
We present the evidence, confidence level and practical options in a facilitated briefing. Your team leaves with a clear action and a list of measurement improvements.