12 August 2026
Feature adoption is not the same as feature impact
A practical way to move from launch activity to evidence of changed customer behaviour.
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Think more clearly about what changed.
Practical guidance for product, growth and analytics teams responsible for turning feature launches into evidence.
29 July 2026
How to build a useful release baseline
What to capture before launch so the post-release story is credible.
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15 July 2026
Reading segmented release results without chasing noise
Use segments to find real differences while keeping the analysis disciplined.
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